CITY POP
GUIDE

In the 1980s, dramatic advances in music technology and equipment further ignited artists’ creative ambitions, leading to an unprecedented outpouring of new music.

At the same time, the way people listened was changing rapidly, as car stereos and portable cassette players became increasingly widespread. Recognizing the power of these gifted artists and their music, the advertising industry began using it extensively in corporate branding and commercials, connecting music with consumer demand and the expansion of new markets.

It was an epoch-making era in which both the creation and enjoyment of music underwent a profound transformation—and a vast music market flourished as a result.